The new partnership will see Moor Beer featured as the sponsor of a special in-game challenge, where players who successfully brew a winning beer will be rewarded with an unlockable cosmetic to show off their accomplishment. Moor Beer glasses will also appear in-game which players can use to serve up their creations.
“We’re delighted to be partnering with Moor Beer for Brewmaster, and hope that the collaboration adds another exciting layer of authenticity and immersion to players of our beer brewing sim,” said Jemima Crow, Marketing and Communications Director at Auroch Digital. “Working with Moor Beer for this partnership has been a great experience, they are so knowledgeable and passionate about brewing and beer. We are very excited to show fans much more on Brewmaster soon as we get closer to launch.”
Talking about the project Justin Hawke, Head Brewer and owner of Moor Beer Company, said: “Working with Auroch has been great and we’re thrilled they chose us. I grew Moor Beer out of my homebrewing background, so it was really nostalgic and fun to see this replicated virtually – even down to my original orange picnic cooler mash tun! This will be a great game for people to dip their toe into the world of brewing, and if you get immersed in it as much as I did then you might also wind up with your own brewery.”
As part of Simfest 2022 (28th March – 4th April), a Steam festival celebrating simulation games, fans can also look out for a special stream with Auroch Digital and Moor Beer Company to talk about all things brewing. The stream will see Auroch Digital joined by Justin Hawke to discuss how Moor Beer make their award-winning beer, what it’s like to work at an industrial brewery, and how brewing on this scale differs from homebrewing. Auroch Digital will also talk about the authentic chemistry simulation powering Brewmaster, and reveal a behind-the-scenes look at their visit to Moor Beer Brewery.
Brewmaster is an authentic beer brewing simulator that invites beginners and beer aficionados alike to brew their dream beer and master the art of homebrewing. Discover, learn, and master the art of homebrewing in the ultimate celebration of craft beer. From perfecting authentic, chemistry-driven brewing techniques to bottling and labelling, become the ultimate brewmaster in the first ever realistic beer brewing experience.