Written by Lee Reid
Microsoft has announced another multi-year deal to further expand the reach of its own first-party titles. They have agreed on a 10-year deal with NVIDIA to bring Xbox Game Studios PC titles to GeForce NOW, NVIDIA’s cloud gaming service.
Work to bring Xbox Game Studios titles to GeForce NOW will begin immediately, and the titles currently available on Steam and the Epic Game Store will be the first to go live on the service. Work to support titles that are on the Windows Store will also begin immediately and game release dates will follow in due course.
As part of the deal, it has been confirmed that should Microsoft’s acquisition of Activision Blizzard be successful, Call of Duty will also make the move to become available on GeForce NOW.
GeForce NOW is NVIDIA’s high powered, cloud gaming service, it offers gamers the chance to play PC titles at high quality via the cloud. It has a range of membership Tiers, ranging from a free Tier all the to their Ultimate Tier which allows gamers to access a RTX 4080 Rig, which gives access to 4K 120FPS, RTX On as well as priority access to the servers and a longer game session length. GeForce NOW also recently boasted over 25 million registered users of the service. It is a move that certainly makes sense for Microsoft, not just in terms of appeasing the regulators in order to push through the Activision Blizzard deal, but also to deliver on their ambition to deliver Xbox Game Studios Titles to as many people as possible, regardless of where they choose to play games. GeForce NOW is also available to play across a range of devices, including mobile devices, tablets, laptops, PC’s and Apple devices.
“Xbox remains committed to giving people more choice and finding ways to expand how people play,” said Microsoft Gaming CEO Phil Spencer. “This partnership will help grow Nvidia’s catalog of titles to include games like Call of Duty, while giving developers more ways to offer streaming games. We are excited to offer gamers more ways to play the games they love.”
“Combining the incredibly rich catalog of Xbox first party games with GeForce Now’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” said Jeff Fisher, senior vice president for GeForce at Nvidia. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”
The move is another push from Microsoft to try and get their acquisition of Activision Blizzard rubber-stamped by regulators. Earlier today they had already confirmed that they had agreed on a 10-year deal with Nintendo to bring Call of Duty to Nintendo consoles, should the Activision Blizzard deal be approved.
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