UBISOFT IVORY TOWER CELEBRATES FERRARI’S ICONIC LEGACY AND OTHER SELECTED EUROPE’S FINEST AUTOMAKERS IN THE CREW™ MOTORFEST: SEASON 7, LAUNCHING FREE ON 2ND JULY
This season, the legendary Enzo Ferrari Museum makes its debut on the island of Maui, offering players a chance to explore Ferrari’s legacy firsthand. The museum becomes the centerpiece of the “Ferrari Supercars” Playlist, inspired by the current exhibition in Maranello, Italy. During the playlist players will have the chance to get behind the wheel of the latest creation of Ferrari: the F80, before having the chance to add it to their collection. Throughout the Playlist, players will be guided by Michele Pignatti Morano, Director of the Ferrari Museums, who will share exclusive insights on Ferrari’s history, design, and cultural influence. Completing the Playlist unlocks the Ferrari 288 GTO (Street Tier 2) as a special reward.
After a month dedicated to Ferrari, Season 7 of The Crew Motorfest will continue its tribute to European automotive heritage with the “Luxury Chronicles: Europe” Playlist, available starting 6th August. In this new chapter, the Playlist chapters and weekly Main Stage events will be thematically aligned, each month highlighting a distinctive automotive style from French elegance to German precision and British heritage. From August to October, a new Playlist event will be released each week, for a total of 13 unique challenges, with up to 1 million bucks to be earned by completing them all.
17 new vehicles will be added to The Crew Motorfest during Season 7, bringing the total to 784 vehicles. Year 2 Pass holders will get early access to:
· Ferrari F50 (Street Tier 2) 2nd July
· Genty Automobile Akylone (Hypercar) 6th August
· Audi R8 LMS GT2 (Racing) 3rd September
· Triumph Rocket 3 R (Street Tier 2) 1st October
Ubisoft Ivory Tower also continues to enhance The Crew™ Motorfest based on community feedback, introducing new Quality of Life and Quality of Service updates in Season 7. The Fast Fav system has been completely redesigned for full customisation, now including customisable slots for smoother vehicle switching. Players seeking a more immersive experience can activate the brand-new “Immersion Mode”, instantly removing HUD elements for seamless gameplay. Competitive racers will also benefit from enhanced Grand Race mode, featuring new gameplay modifiers, dynamic event formats, and the introduction of Spectator Mode with split-time tracking, offering a deeper level of strategy and competition.
With Ferrari leading the charge, Season 7 is a true celebration of European speed, style, and precision engineering. Players are invited to race, explore, and experience the legacy of the world’s most prestigious automotive brands in this thrilling new Motorfest chapter.
About The Crew™ Motorfest
Developed by Ubisoft Ivory Tower, a studio based in Lyon, France, The Crew™ Motorfest lets players fulfill the driving bucket list of their dreams in one of the most exhilarating and vibrant open worlds ever created. Motorfest is a car-culture infused festival organized in one of the world’s most breathtaking locations: O‘ahu and Maui, two of the main islands of the Hawaiian archipelago. On their own or with friends, players can explore this galvanizing tropical playground behind the wheel of hundreds of the most legendary vehicles ever built. At every corner of the island, the festival offers infinite opportunities for pure fun, all forms of driving challenges, and invites them to explore incredible landscapes: from big city streets to volcano slopes, lush rainforests, idyllic beaches… They are free to follow the roads or forge their own path!