Microsoft has started advertising the Xbox One at a lowered price of £299.99 in the UK.

The console’s previous RRP was £329.99. Apparently Microsoft is only using this as “UK-only retail promotion”, rather than an official price drop.

The Xbox One has been reduced a number of times –  it was sold without the Kinect motion sensor at £349.99, then saw a further reduction last September for £329.99.

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